Firstboard Knowledge
Is User Generated Content In OOH Relevant?
22/07/2024 By Arrisa Zaini
Learn how to harness the power of User Generated Content in OOH to create engaging and authentic campaigns.
Malaysia’s OOH Advertising Trends in 2024: What’s New?
25/07/2024 By Nur Aishah
Explore Malaysia's OOH advertising trends in 2024. Discover the shift to digital billboards, consumer behavior changes, and the challenges for small businesses.
IKEA’s Marketing Strategy in Malaysia: Local Language is the Key!
26/07/2024 By Arrisa Zaini
IKEA Malaysia's smart use of Malay language builds strong customer connections. Learn how Ikea's marketing strategy boost brand loyalty.
The Impacts Of Technology In OOH Advertising
02/08/2024 By Arrisa Zaini
Did you know that you can step up your advertising game by keeping up with technology? Understand the impacts of technology in OOH here!
A Fun Dive Into Media Marketing: Billboards In Pop Culture
06/08/2024 By Nur Aishah
Pop culture media infuses billboards in their story-telling, influencing people's perception of OOH ads.
Building Wraps: A New Face Of Outdoor Advertising
07/08/2024 By Arrisa Zaini
Building wraps aren't famous in Malaysia for now... But let's see what it offers to the OOH marketing world
Bright Ideas: How to Implement Safe Electronic Billboard Displays
07/08/2024 By Nur Aishah
The Malaysian Institute of Road Safety Research (Miros) urges outdoor advertisers to adhere to electronic billboard guidelines for road safety.
Tweet Marketing Secrets: Growing Your Following and Engagement
08/08/2024 By Nur Aishah
Tweet marketing is one of the most up-to-date, fun, and interactive ways of outdoor advertising for engagement and following boost.
Building Wraps: A Global Phenomenon
09/08/2024 By Arrisa Zaini
Let's look at the successful stories of building wraps from all around the world like Dubai, London and the New York City.
Firstboard, an outdoor media specialist that initiates
and assists our client to establish their trusted and
emarkable brand identity.